Blog Post

NEW TUB SIZE - NEW LOOK!

Brian Thomas • Sep 23, 2020

PURE Launches New 500ml Tub & Brand Look

PURE NEW Zealand Ice Cream have made the move to a 500ml tub for five of our popular flavours, to coincide with summer and Christmas. We've re-invigorated our brand too, bringing more emphasis on our purity, provenance and the truly handcrafted nature of our artisan ice creams, sorbets and gelatos.

The handy 500ml tub size will be available initially for the Vanilla Bean, Salted Caramel, Roasted White and Dark Chocolate ice creams – as well as the Boysenberry and Berry Fusion Gelato and Sorbet. The new 500ml range will be carried by select Countdown stores nationally and Foodstuffs South Island stores from October.


All PURE’s products are certified gluten-free and peanut-free, our gelatos and sorbets are also certified dairy-free. And all our tubs and lids are 100% re-usable and recyclable... right here in NZ!

“Demand for premium, natural products such as ours has continued to grow this year, despite the challenging market conditions. We feel that by offering our range in the new 500ml tub, the lower entry price will mean even more ice cream-loving Kiwis and our visitors can have access to our brand,” says Brian Thomas, an Executive Director at PURE.

Click here for orders or more information.

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