Why does ice cream make you happy

Let’s face it – most of us feel like there’s nothing like a delicious bowl of ice cream. In fact, ice cream is the ultimate happiness. Whether you prefer a cup or a cone, from the first lick to the last mouthful, ice cream is guaranteed to bring a smile to your face and add a spring in your step! It’s not just an old wives’ tale either – science has proven that ice cream can indeed have a positive effect on our mood.

Comfort Food

Ice cream, along with chocolate, is often seen as a comfort food providing a temporary escape from stress or negative emotions and soothing our mood. When we feel down or anxious, indulging in a little ice cream can provide a temporary distraction and, according to science, help our body to produce Serotonin, a feel-good hormone. In fact, one study from the Institute of Psychiatry in London found that consuming ice cream can stimulate the same pleasure centres in our brain that are stimulated when winning money or listening to your favourite music. So next time you need a little pick-me-up reach for a bowl of chocolate ice cream!

Let’s not forget the sugar

Yes we all know that too much sugar is not good for our health, but a little treat here and there can also be good.  Sugar can temporarily boost our mood and energy levels. When we consume sugar, our brain releases Dopamine, a neurotransmitter that can create a sense of pleasure and reward. However, it is also important to remember that consuming too much sugar can lead to a crash and negative feelings afterwards. Remember – moderation is key.

Why does ice cream make you happy?

From releasing endorphins, Serotonin and Dopamine to positive memories and social well-being, there are lots of reasons why ice cream can make you happy. And while we don’t recommend eating too much ice cream, since PURE is handcrafted and naturally delicious, having a scoop or two of your favourite flavour with a balanced diet is guaranteed to bring a smile to your face and add a little extra happiness to your day!