Blog Post

CHURNING SUCCESS

Brian Thomas • Oct 26, 2020

PURE Gold and Four Silvers in the 2020 NZICMA Awards...

In a year which many would describe as at best difficult, Wanaka-based PURE New Zealand Ice Cream continue to churn success as we reach our 55th award since we began creating our natural, hand crafted ice creams in 2009.

The 2020 NZ Ice Cream Manufacturers’ Awards announced their medallists this week and we've been awarded a coveted Gold Medal for our Boysenberry Gelato, as well as silver medals for another 4 of our top selling ice creams: Salted Caramel, Mascarpone Date and Orange, Roasted White and Dark Chocolate and the iconic Hokey Pokey.


Earlier this year, our Boysenberry Gelato was named Dairy Champion in the 2020 Outstanding NZ Food Producers’ Awards, where the Judges praised the gelato for its natural boysenberry flavour and creamy texture, complaining “…it’s difficult to resist”.

The Awards, owned and run by the NZ Ice Cream Manufacturers Association, have been held since 1997 and are in their 23rd year. It is New Zealand’s only national ice cream, gelato, sorbet and dairy-free frozen products competition. The NZ Ice Cream Awards benchmark the best in New Zealand and celebrate the local industry.

Ice cream, gelato, sorbet and dairy-free producers throughout New Zealand are encouraged to submit products for consideration with the assurance that judging is objective and transparent, conducted by an independent panel of food experts.

Director and our Head of Production at PURE, Anna Howard, says “We’re absolutely thrilled to receive recognition from our industry again this year. Each year we pit ourselves against all other producers in the sector and we are always humbled when the attention to detail and hard work of the our Team is recognised with medal success. National awards are also a great way to reassure consumers that they are choosing genuinely premium ice creams, gelatos and sorbets when they choose PURE”.

Best in Category is a pinnacle award and is announced at the NZICMA Awards Dinner at the Cordis in Auckland on the 4 November and will be attended by Anna. PURE NZ Ice Cream are also finalists in the Westpac Otago Business Awards in the Sustainability Category – Sustainability being a key brand pilar for PURE. The winner will be announced at the Awards Dinner in Dunedin on 13th November.

PURE New Zealand Ice Cream is available from supermarkets and food service businesses nationwide.

For more information - click here .

To vote for us in the People's Choice Awards - go here .


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Dark Belgian Choc Sorbet Gold Medal
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By Brian Thomas 17 Aug, 2023
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Dairy-Free Champion
By Juliette Richards 24 Mar, 2023
The 2023 Outstanding NZ Food Producers Awards results are out and we are excited to announce our Mango and Coconut Gelato won Gold in the Free-From category. This on top of winning Gold and being named Category Champion in the 2022 NZ Ice Cream and Gelato Awards.
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The NZ Ice Cream and Gelato Awards results are out! And we are delighted to announce that we have achieved our biggest scoop ever - a Category Champion and a total of 12 medals! Read on to find out more.
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Since 2018, Brian Thomas and Anna Howard have been the driving force behind PURE New Zealand Ice Cream and have seen the business go from strength to strength. Already familiar with the brand and established devotees of the product, Brian, his wife Linzi, and Anna didn’t hesitate to seal the deal when the company appeared on the market and became owners and stewards of the brand in Sept of that year. Brian and Anna, who run the business day to day, quickly identified PURE’s 3 brand pillars: Nothing artificial - ever; Intensely delicious flavours; and Leave only the lightest touch on the environment. The recipe seems to have worked! Read on to find out more about Brian and the success of PURE New Zealand Ice Cream.
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