500
Introducing...
Our NEW 500ml Range!
PURE New Zealand Ice Cream Launches New 500ml Range
We're excited to make the move to a 500ml tub for five of our top flavours, coinciding with summer and Christmas demand.
We’ve re-invigorated our brand too, bringing more emphasis on our purity, provenance and the truly handcrafted nature of our artisan ice creams, sorbets and gelatos.
The new, handy 500ml tub size will be available initially for Vanilla Bean, Salted Caramel, Roasted White & Dark Chocolate ice creams – as well as the Boysenberry and Berry Fusion Gelato and Sorbet.
The new range is available to order from 16th October, shipping from the 19th October.
Our New Brand
We're lucky to be able to produce our ice creams in an enviable geographic location, which helps inspire us to source the very best natural ingredients and use unrivalled handcrafted, artisan production methods.
The aim was to retain key characteristics and visual elements our brand is well known for, while building in distinctive messaging that helps our consumers navigate the flavour range and understand the extra-special contents of each tub.
Commitment to Sustainability
A key PURE brand pillar is sustainability and we're very proud that our new 500ml tub, and all our tubs, are 100% re-usable and recyclable - right here in NZ!
